Alpha 211 is a London-based design house that specialises in denim. Our leading team of dedicated in-house designers and creatives regularly exceed the expectations of our UK and European high-street retail clients, enabling us to establish ourselves as highly successful supplier in the fashion industry.
We offer an exceptional service, from exciting and innovative design concepts, to a seamless logistical journey. We pride ourselves on our innovative yet commercial styles, complete with dynamic washes and unique trims bespoke to the client. The Alpha expertise is fundamentally womenswear - with ranges of casual softs, PU jackets and wovens to complement our signature denim.
Launched in November 2001 in London, Alpha 211 has become a successful supplier to blue chip accounts and has established a strong foothold throughout the UK and European Markets.
Manoj Bharwani, CEO of Alpha 211, is an intuitive entrepreneur, with 25 years experience in the fashion industry. Alpha 211 has been built on foundations based on quality, innovative progressive design, commitment and foremost trust. Alpha 211 has throughout the years stayed true to our standards by building a close and dedicated team with great rapport and reputation with our factories and clients. We hold an unmistakable pride in our service and commitment to our clients.
Alpha 211’s head office in the UK is based North West London with a 2nd supporting office in Guangzhou, China. The UK office houses an extensive showroom showcasing all products which change seasonally, design studio with design team, sales, merchandising staff, logistics and accounts department.
Our China office consisting of a showroom, merchandisers and QCs liaise with the UK and factories daily, inspecting, providing AQL reports and following through all orders from initial concept development through to shipment of production.
We have established a trusted rapport with our long established partner factories providing first class quality of service and production. The factories are fully integrated with denim weaving, garment washing facilities with denim treatment halls and specialist laundry techniques.
Alpha 211 is committed to ensuring all its supply base comply and meet its ethical sourcing standards.
All factories work and conform to the ETI (Ethical Trading Initiative) Base Code and it is of paramount importance to our teams within the UK and China to continuously work towards ensuring the highest ethical standards.
We take a modern approach to our products; we seek to transcend fashion trends, with unique silhouettes, classic fits, and everlasting aesthetics. We are constantly inspired by the past, yet we look into the future.
We continue to deliver to our customers every season, more of what they always love, a distinct collection of high fashion, cutting edge casual wear. Every item in the range has gone through a thoughtful, in-depth design process and produced in the partner factory, where production washing and finishing can be bespoke to our client’s requirements. We have received great press coverage from contemporary UK & EU Editorial and Advertising Campaigns.
With our pricing structure, we are geared towards the Blue Chip Global Retail Groups, quantities of orders range between 1,000 pieces to 500,000 pieces per style.
Our design ethos is to be at the forefront of fashion trends with contemporary styles that transcend into wearable, superb fitting garments. Every season we research extensively to produce some of the most innovative styles, which are also inspired from our world-wide trips to global hot spots. In addition we evaluate trend prediction sites, to ensure we are translating runway styles into commercial high street clothing.
Our initial design concepts are developed through our trend boards and from them we build our ranges. We use unique and versatile fabric, with the latest wash techniques, particularly in denim to design ranges of ladies / menswear and kidswear. To ensure our ranges are developed to the utmost accuracy we frequently visit our close network of manufacturers, to ensure that there is a clear understanding and interpretation of Alpha 211’s sample design developments.
London Head Office:
Alpha 211 UK Limited
100 Villiers Road
United Kingdom Tel: +44(0) 208 451 9911
Fax: +44(0) 208 451 2511
Ms Winnie Huang
Unit 2506 R & F Ying Tong Building
No.30 Huaxia North Road
Zhu Jiang New Town
Tianhe Area, Guangzhou
Post code: 510623
Tel: + 86 20 3887 5417
Alpha 211 endeavours to recruit the most competent and motivated staff in all areas of its business. If you believe you have what it takes to join this vibrant, growing company then please email your CV along with cover letter to email@example.com
Our team has a great blend of passion, drive, experience and talent and if you believe you can add value to our team, we would like to hear from you.